Martini and Marengo - why is one vermouth worth three times more expensive than another?
Itself has repeatedly asked this question, we love to chat with friends sometimes over vermouth. True, I will correct you all the same, we have at least the difference not three times, but twice as much. If the approximate cost of 1 liter of Martini is about 620 rubles, then Marengo the same liter costs 285-300 rubles, it turns out twice. An acquaintance who worked in the alcohol department answered us simply and easily. It's just the brand, Martini is a very popular brand and the cheating on it is like that, although in fact it is no different in anything supernatural. Somehow we chose a coffee maker as a gift, both models, as the manager said, are absolutely identical in functions, and the difference in price is 1000 rubles. I asked why so, the answer is brand promotion. so here I think.
Of course, martini is a recognized brand. And I have no doubt that they take money for this. BUT. Still, such a recognized brand Martini was not just like that. In my opinion, Martini is still softer, nobler and much more pleasant than other types of vermouth. Even Cinzano, seemingly close, but very different sharpness of taste. Although if you drink with juice or with Schweps, the difference is smoothed out. There is no point in buying martini cocktails.